48,210
Daily Active Players
+ 12% month over month
4.8%
Average CTR
vs 0.9% industry average
17
African Countries
East, West & Southern Africa
8.2 min
Avg. Session Length
High attention environment
Why Brands Choose Us
Advertising That
Actually Works in Africa
Precision African Targeting
Target by country, city, age group, game preference, and spending behaviour. Reach the exact audience that matters for your product.
↑ 3.4× better ROI than social
High-Attention Moments
Players are excited and focused when they see your ad. Your brand appears at peak emotional moments: after a win or during a game load.
8.2 min avg. session
Real-Time Analytics
Track impressions, clicks, CTR, and spend in real time from your dashboard. Know exactly how your campaign is performing.
Live dashboard and 0 delay
Local Payment Methods
Pay for your campaigns via M-Pesa, Airtel Money, MTN MoMo, bank transfer, or card. We built for African businesses first.
6 payment options
Verified 18+ Audience
Every player is age-verified at registration. You're guaranteed a legal, consenting, adult audience for your brands.
100% age-verified
Go Live in 24 Hours
Create your campaign, upload your creative, and submit. Our team approves campaigns within 24 hours. No complex onboarding.
24h from submit to live
Choose Your Placement
5 Ad Formats.
Every Budget.
Every Goal.
Display Banner
Static or animated banners shown in the game lobby and between rounds. High visibility, non-intrusive placement that players see during natural game breaks.
300x250px
728x90px leaderboard
Static or GIF
From £1.20 CPM
Video Pre-roll
15 or 30-second video shown before a game starts. Players watch to earn bonus coins, ensuring full view-through rates. Ideal for brand storytelling and product demos.
15s or 30s
MP4 / WebM
Coin-rewarded
From £4.50 CPM
Sponsored Game
Put your brand at the centre of a game round — branded spin wheel, sponsored Bingo card, or a themed trivia challenge. Deep engagement with premium visibility.
Full game branding
Custom prizes
7-day minimum
From £250 / week
Sponsored Survey
Players answer 3–5 of your survey questions in exchange for coins. Collect consumer insights directly from your target audience across Africa. All responses are anonymised.
3-5 questions
Multiple choice
Verified responses
From £0.80 / response
Precision Targeting
Reach Exactly Who You Need
Go beyond country-level targeting. Reach the right player by game habit, device, city, age, and interest — all set inside your campaign builder.
Geographic
Target by country, region or city. Run a Lagos-only campaign or blanket all of East Africa, your choice.
Demographic
Filter by age group (18-24, 25-34, 35-44, 45+) and gender. Every user is verified on sign-up so the data is reliable.
Game Behaviour
Target players who favour specific game types — sports prediction fans, luck-game regulars or puzzle solvers. Behavioural targeting drives 2.3× better CTR.
Device & Network
Separate mobile from desktop or target by network operator. You can decide to reach Safaricom customers in Kenya or MTN users in Nigeria specifically.
Transparent Pricing
No Surprises. No Minimums.
Just Results.
Starter
£50
minimum campaign budget
Perfect for small businesses and first-time advertisers testing the platform.
Display banner ads
2 country targets
Basic analytics dashboard
Email support
Video pre-roll
Sponsored game
Growth
£250
minimum campaign budget
For brands ready to scale their presence across key African markets.
All ad formats
All 17 countries
Advanced targeting
Real-time analytics
Survey collection
Priority support
Enterprise
Custom
dedicated account manager
For large brands running multi-market campaigns with premium placements.
Everything in Growth
Sponsored game integration
Custom creative support
Dedicated account manager
API access & custom reports
SLA guarantee
Getting Started
Live in 4 Simple Steps
No experience needed. No money required. Just sign up and start playing.
Create Account
Create your account in under 2 minutes. Just your name, phone number and a password. No payment details, ever.
Build Campaign
Browse 8 daily games. Use your free starter coins to enter. New games unlock every day log in daily to keep your winning streak alive.
Submit for Review
Prizes land in your wallet instantly. Withdraw to M-Pesa, Airtel Money or your bank. No tricks.
Go Live & Track
Prizes land in your wallet instantly. Withdraw to M-Pesa, Airtel Money or your bank. No tricks.
Africa's most exciting free-to-play prize platform. Play games, win real cash, withdraw instantly. Available in 17 countries across the continent.